[ For roofing contractors ]
Turn roofing searches intobooked estimates.
When a homeowner needs a roof, they search, tap the first site that loads, and call the one that looks trustworthy. We build roofing websites that win that moment.
- Estimate flow
- Local search
- Mobile speed
[ Sound familiar? ]
Where roofing websites lose jobs.
01
Slow on the phone in the driveway
Storm leads search from their driveway on mobile data. If your site takes six seconds to load, they've already called the next roofer on the list.
02
Weak local-search foundations
No service-area pages, no structure Google can read, inconsistent business information. The map pack goes to competitors with better-built sites.
03
Visitors who never become estimates
A buried phone number, no clear way to request an estimate, a gallery that hides your best work. Traffic without a conversion path is money left on the roof.
[ What we improve ]
A website that works like your best salesperson.
01
Estimate-request flow
One clear path from any page to a booked estimate — short forms, obvious buttons, nothing buried.
02
Click-to-call, everywhere it matters
Your number stays one thumb-tap away on mobile. Storm leads don't fill in forms; they call.
03
Service and service-area pages
Separate, well-built pages for repairs, replacement, storm damage, and each city you serve — the structure local search rewards.
04
Proof that closes
Project galleries presented properly, certifications, financing options, and reviews integrated legitimately — everything a homeowner needs to pick you over the door-knocker.
05
Speed as a sales tool
Roughly a one-second load on an ordinary phone. Your site answers before the competition finishes loading its slideshow.
[ The anatomy ]
What a roofing website needs to book estimates.
Not decoration — equipment. These are the parts we check first in any roofing website review, because each one has a direct line to booked work.
Tap-to-call header
The number is visible and tappable on every screen.
Estimate request above the fold
The first screen makes the next step obvious.
Service pages that match searches
Repair, replacement, storm, commercial — each on its own page.
Service-area structure
Clear pages for the cities and counties you actually serve.
Project gallery that sells
Before-and-after work, organized and fast to load.
Insurance & financing answers
The two questions every storm lead asks, answered in plain English.
Trust signals, legitimately
Licenses, certifications, and real reviews — presented, not pasted.
Speed on mobile data
Because the driveway is where the search happens.
A fictional roofing brand, rebuilt to our standard to show exactly what we'd change — with every number measured on the build.
7.2s → 0.8s
Mobile load, baseline vs rebuild (lab)
A roofing website rebuilt around one goal: the booked estimate.
The baseline is a site we see constantly in audits: a heavy theme, a buried phone number, no service-area structure. The rebuild shows what a roofing site looks like when every decision serves the estimate request.
Read the study[ Free teardown, automated ]
See what Google sees.
Enter your website address and get the same lab numbers we start every teardown with — the scores, the Core Web Vitals, and where the money leaks.
[ Questions roofers ask us ]
Straight answers, before you ever call.
Most roofing projects land between $6,000 and $15,000 depending on service-area size and whether we're doing ongoing search work. You get a fixed price in writing before we start — no hourly surprises. Compared to the lifetime value of two or three roof replacements, the math usually answers itself.
Get a free 15-point teardown of your website.
We'll record a short video walking through exactly where your site is losing jobs — speed, search structure, and the path to an estimate. Yours to keep, no strings. If it's already great, we'll tell you that too.