A patient experience rebuilt to be usable by everyone — and measurably fast.
The baseline models an eight-year-old practice site: tiny gray text, no keyboard access, no clear way to request an appointment. The rebuild shows accessibility treated as engineering, not decoration.
A rebuild study: a typical underperforming website, rebuilt to our standard under a fictional brand. The engineering is real — every number is measured on the build.
WCAG 2.1 AA
Accessibility practices, audited on the build
Archetype
Two-location practice with an inaccessible legacy site
Disciplines shown
Design & Build, Accessibility, Performance
Build time
5-week rebuild
The starting point
The baseline fails the basics that legacy healthcare sites commonly fail: text contrast below readable thresholds, forms without labels a screen reader can announce, navigation that traps keyboard users, and an appointment path that requires hunting. For a practice, every one of those failures is a patient who books elsewhere.
The rebuild
The rebuild starts from the three questions every new patient has — do you take my insurance, does it hurt, how fast can I get in — and makes "request an appointment" a single step from every page.
Accessibility is built in, then verified: full keyboard coverage, screen-reader-tested structure, honest contrast throughout, and reduced-motion support. The pages are server-rendered and light, so the calm design is also a fast one.
What it demonstrates
Accessibility and performance aren't add-ons we sell separately — they're construction quality. This build shows both implemented to a verifiable standard, the same way we'd implement them for a real practice.
Measured on the build
WCAG 2.1 AA
Accessibility practices, audited on the build
100%
Interactive elements keyboard-operable
0.9s
Mobile load (lab)
1 step
To an appointment request from any page
Measured on the rebuilt concept in lab conditions: mid-range Android device, throttled 4G.
Before / after — measured on the build
[ Baseline ]
No path
To an appointment request
- Contrast below readable thresholds
- Forms without announced labels
- Navigation traps keyboard users
- Appointment path requires hunting
[ Rebuild ]
1 step
To an appointment request
- WCAG 2.1 AA practices throughout
- Screen-reader-tested structure
- 100% keyboard-operable
- 0.9s mobile load (lab)
100%
Interactive elements keyboard-operable
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